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This is a ‘lightly edited’ recording of Wesley Fryer’s keynote opening the June 2012 “Camp Plug and Play” professional development experience in Tuscon, Arizona, sponsored by the Arizona K-12 Center. The title of the keynote was, “Improving Reading, Writing and Critical Thinking Skills with Media.” Slides and referenced resources from the presentation are available on wiki.wesfryer.com/Home/handouts/improving-reading-writing.